How Academy Sim Racing Turned Splunk’s Expo Booth into the Main Attraction

February 18, 2025

Trade shows and expos are filled with companies competing for attention. At major events, where booths line the floors and every business is vying for foot traffic, it can be difficult to stand out. But at Splunk’s expo booth, a high-tech Academy Racing Simulator transformed the experience—drawing in crowds, fostering excitement, and keeping attendees engaged longer than ever before.

The Power of an Academy Racing Simulator in Your Booth

Splunk, a Cisco company, wanted to create an unforgettable presence at their recent industry event. Their goal was to attract more visitors, generate leads, and increase demo sign-ups. By incorporating an Academy Sim Racing setup, they turned their booth into one of the most visited and talked-about destinations at the expo. Here’s how:

Instant Attraction – The sight and sound of a professional-grade racing simulator immediately grabbed attention, standing out in the sea of static displays and traditional booths.
Engaging & Competitive Fun – Attendees not only stopped by but stayed to test their skills. Friendly competition took over as visitors tried to beat each other’s lap times, creating an energetic and dynamic atmosphere.
Increased Traffic & Retention – People who experienced the simulator didn’t just leave; they brought friends and colleagues back to try it, increasing repeat visits and sustained engagement.
More Leads & Conversions – The excitement naturally led to conversations about Splunk’s products and services. More attendees signed up for expo demos and courses, turning entertainment into real business opportunities.

Why Academy Sim Racing is a Game-Changer for Your Event or Booth

Whether you’re hosting an industry conference, a corporate event, or a trade show booth, an Academy Racing Simulator can transform your space into a must-visit destination.

Creates Buzz & Social Sharing – People love sharing their experiences, and a racing simulator encourages social media engagement and word-of-mouth marketing.
Encourages Attendee Interaction – Unlike passive experiences, simulators invite participation, making your booth a hub of activity.
Memorable Brand Experience – People associate your brand with excitement, competition, and fun, making a lasting impression beyond the event.

If you want to turn your next expo booth or event into the place to be, Academy Sim Racing has the solution. Just like Splunk, you can drive more traffic, engagement, and leads—all while providing an unforgettable experience.

Ready to make your booth the main attraction? Contact Academy Sim Racing today and let’s build an interactive experience that puts your brand in the fast lane!